One Very Effective Way to Scare Smokers

My father was a smoker. Yeah, I didn't know that until recently when he was back from his Umrah with my mother. We were discussing about smoking and my father nonchalantly told us that he was a pretty heavy smoker when he was younger. Then, it intrigued me, how come is he not now? I mean, he doesn't smoke at all. I was a keen believer that once a smoker, you're forever a smoker. I know, I know, there are successful cases where smokers stop their habits, but to tell you the truth, I never see one in my own life experience.

The story on his success was simple. He experienced an indirect persuasion, an accidental one. My father had a friend who was also a heavy smoker, and they always smoked together. But, one day, his friend caught a sickness that seemed to be very much related to his smoking habit. According to my father, the sickness looked awful and scary. Out of the blue, my father just stopped smoking, fearing that he might get the same sickness.

You see, everyday, smokers are told everyday that smoking is a bad for health. The government even asked cigarette companies in Malaysia to put gruesome pictures that depict the health consequences of smoking. But we can't deny the fact that they don't work. We keep telling our fathers, or brothers, or relatives, or friends, that they could get whatever cancer disease that is associated with smoking. No, they still smoke pretty heavily. So, why did this work on my father but not on all of these folks out there?

I believe it did because a message that is not intended to persuade is actually more persuasive. Compare these sentences:

a) "Don't smoke because you will get lung cancer!"
b) "Oh, I don't know, I'm starting to feel sick now at my lung. Do you think it's because of my smoking?"

The second speaker might not intend to persuade the audience that smoking is bad for health, but my father, who was the listener to his friend saying a sentence resembling the second sentence, felt like he would be about to experience the same thing if he didn't stop smoking. So, in a way, his friend "persuaded" him to stop smoking, without intending it.

Persuasion is a very intriguing subject and we all can see how politicians, media, salesmen, or even ordinary people like us use a wide range of persuasive techniques to get what they want or desire. Maybe I'll do more entries on persuasive techniques if I have the motivation to do so. Persuade me to do so!